Young’s Seafood has expanded its best-selling Chip Shop range by introducing Young’s Chip Shop Scampi, offering yet another way to enjoy this great family favourite.
This British-made product includes the signature Chip Shop crisp bubbly batter and gives shoppers another opportunity to get that chippy tea experience from the comfort of their own home.
The launch comes during a month-long celebration for the 75th anniversary of Young’s inventing the breaded Scampi we know and love today. The celebrations have included a wider ‘Masters of Scampi’ marketing campaign and the occasion is being marked with a Scampi offering being added to the best-selling Young’s Chip Shop range, the No1 battered brand in the UK, so that there truly is an option for every single shopper.
The new product launch and anniversary celebrations also coincide with a key milestone which has seen over a million new shoppers* adding Scampi to their basket in the past year. This continued success is down to the product’s delicious taste and ability to suit a range of meal occasions which appeals to a wide audience.
Young’s Chip Shop Scampi is available in 400g packs.
Keely Wade, marketing manager at Young’s Seafood said: “Young’s Scampi has seen sales top £37million* across its full branded range for the first time ever this year, including Gastro Wholetail and Jumbo Wholetail, Young’s Scampi and Popcorn Scampi Bites, and now we’ve added Chip Shop to the mix too.
“Investment into NPD at Young’s is a key priority for us as we continue to drive the market across chilled and frozen, and this latest launch is another great demonstration of our industry-leading innovation.”
Available in Asda from 17th June and in Iceland from June 21st.
*Kantar data to 18th April 2021
*IRI EPOS data to 21.02.21