Young’s Seafood Limited has appointed a new Foodservice Director, who started on 1 June 2016, to drive the growth of the company’s Foodservice Division. Young’s Seafood Limited has prioritised the development of its Foodservice business as a key strategic pillar of its plans to grow sales, and the company is now announcing the appointment of Adrian Greaves to the new role of Foodservice Director. Adrian has previously held a number of senior and Board level positions representing Foodservice across United Biscuits, Heinz UK and McCain GB. Most recently Adrian has led his own Foodservice consultancy.

Pete Ward, Chief Executive of Young’s Seafood Limited, said: “I am pleased to welcome Adrian Greaves to our team. He brings a wealth of Foodservice experience and expertise, which will help us to achieve our strategic plans. We want to inspire people to enjoy fish now and for generations to come with great quality seafood. Adrian will play a key role in making this vision a reality with our Foodservice customers, from restaurants to schools, and from hospitals to fish and chip shops and other Foodservice outlets.” 

Adrian Greaves, the new Foodservice Director at Young’s Seafood Limited, said: “I am delighted to be joining Young’s Seafood at this exciting time in Foodservice and I look forward to growing the Foodservice business with both existing and new customers.”

Young’s Seafood Limited is the UK’s Number 1 fish business, providing chilled and frozen, branded and retailer branded seafood to retailer customers, consumers and foodservice channels.