Young’s Seafood has announced that its major advertising campaign, Masters of Fish, will return to screens in January, following successful campaigns in 2020 and 2021. Masters of Fish showcases the UK’s largest seafood specialist’s 200 years of expertise to inspire people to cook and enjoy fish more often. The advertising campaign, which launches on 3rd…Read more
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Young’s Seafood, the UK’s leading fish and seafood company is celebrating success for its Gastro brand, after reporting an overall worth of £76.3m1 in the last 12 months. In the last two years Gastro has grown by 18.3%, outperforming the total frozen fish market which grew by 15.5% over the same period, and it has…Read more
Young’s Seafood has introduced an all-new product to its chilled range with the launch of its fresh and zingy ‘Red Thai Infused Salmon’. Launched in Asda the salmon comes in a tasty Thai marinade infused with flavours of garlic, paprika, chilli, coconut milk, lemongrass, coriander and parsley. The 220g pack contains two boneless fillets which…Read more
Young’s Seafood has teamed up with children’s food brand Annabel Karmel MBE to create fish-based frozen kid’s meals, including a Cheesy Fish Pie and Fish and Chip Shapes. Designed for children under the age of five, it’s hoped the delicious and healthy meals will help to inspire the next generation to love fish while supporting…Read more
Young’s Seafood, the UK’s leading fish and seafood company, has announced that it has renewed its sponsorship of the Great Grimsby 10K race for 2022. The sponsorship marks the sixth year that Young’s has supported the event, having first got involved in 2016. The 2022 race takes place on Sunday June 5th and will start…Read more
Young’s Seafood has expanded its best-selling Chip Shop range by introducing Young’s Chip Shop Scampi, offering yet another way to enjoy this great family favourite. This British-made product includes the signature Chip Shop crisp bubbly batter and gives shoppers another opportunity to get that chippy tea experience from the comfort of their own home. The…Read more
Young’s Seafood, the UK’s leading fish and seafood company, has announced that it has renewed its sponsorship of Grimsby Town Football Club for the 21/22 season. The renewed sponsorship is the 18th consecutive season for the Young’s and Grimsby Town relationship, making it one of the longest standing cooperate sponsorship deals in British football. Announced…Read more
Young’s Seafood is celebrating the 75th anniversary of its invention of Scampi with a major campaign to promote the product, its history and how Young’s Scampi became Britain’s favourite. The campaign, which includes TV and online advertising, retailer promotions, social media and influencer work and PR, will see Young’s epic, movie-like ‘Masters of Fish’ creative…Read more
Young’s Seafood is helping consumers mix up mealtimes with the launch of their convenient, fun, and flavoursome Fish Fillet Strips. Available in three delicious flavours, Southern Fried, Crispy Battered and Salt and Vinegar, the 450g Basa product is ideal for livening up lunch times as its flexible format means it can be enjoyed on its…Read more