Welcome to Young's Press Office

You'll find all the latest news and updates from Young's Seafood, including new product release,
corporate announcements and industry insights.

Want to know more?

For new, media, trade and corporate enquiries please contact
Aberfield on youngs@aberfield.com or 0113 880 0444

Young’s Seafood makes a splash celebrating 75 years since inventing Scampi

Young’s Seafood is celebrating the 75th anniversary of its invention of Scampi with a major campaign to promote the product, its history and how Young’s Scampi became Britain’s favourite. The campaign, which includes TV and online advertising, retailer promotions, social media and influencer work and PR, will see Young’s epic, movie-like ‘Masters of Fish’ creative…

Read more

Young’s Seafood launches new Fish Fillet Strips to mix up mealtimes

Young’s Seafood is helping consumers mix up mealtimes with the launch of their convenient, fun, and flavoursome Fish Fillet Strips. Available in three delicious flavours, Southern Fried, Crispy Battered and Salt and Vinegar, the 450g Basa product is ideal for livening up lunch times as its flexible format means it can be enjoyed on its…

Read more

Young’s Seafood returns with a splash with its Masters of Fish campaign

Young’s Seafood today announces that its major advertising campaign, Masters of Fish, will be returning to screens this month, following a successful campaign in 2020. Masters of Fish showcases the UK’s largest seafood specialist’s 200 years of expertise to inspire people to cook and enjoy fish more often. The advertising campaign, which launches on 4th…

Read more

Young’s Seafood develops recipe for success with its Gastro Bakes

Young’s Seafood has scored a double win for its growing Gastro Bakes brand after gaining significant new listings and securing major funding from the Association of Genuine Alaska Pollock Producers (GAPP). The two pack 340g Mediterranean Tomato and Cheese & Leek Gastro Bakes using 100% Wild Alaska Pollock will now be stocked by Iceland, the…

Read more

Young’s Seafood celebrates hitting 2020 packaging reduction targets early

Young’s Seafood is celebrating a major milestone in reducing its environmental impact and promoting sustainable business practices as it has met all its 2020 targets for packaging reduction ahead of deadline at the end of the year. In 2018 Young’s committed to significant cuts in its use of paper packaging and reducing plastic packaging by…

Read more

Sustainability without siloes

Why industry collaboration is key to the success of fishery improvement projects Cameron Moffat, CSR Manager at Young’s Seafood Corporate social responsibility (CSR) is especially important for us here at Young’s, and a big part of our commitment to sustainability is our work with global Fishery Improvement Projects (FIPs) in order to support the responsible…

Read more