Young’s Seafood is up for a prestigious industry award, the Grocer Gold Brand of the Year Award, with the winners announced in just two weeks’ time. Young’s Seafood is the only specialist fish brand to have made it into the final for brand of the year, at the Grocer Magazine’s event, and is now competing against other finalists Alpro, Charlie Bigham’s, Nakd Wholefoods, Jacobs and Warburtons. The nomination recognises the work that Young’s Seafood has undertaken to relaunch its Masterbrand, with New Product Development, a new website and new digital presence, alongside launching a new TV advertising and multichannel campaign. Young’s continues to be the Number 1 in frozen and chilled fish and this campaign saw Young’s Gastro Power Brand go from strength to strength – Gastro is now worth over £54million, having grown by over 42% in the past year (Nielsen data: 52 wks to 26th March 2016). The awards ceremony will take place on Tuesday 14th June 2016 at the renowned Guildhall in London and the winner will be announced by actor Simon Callow, best known for his roles in Amadeus, Ace Ventura and Four weddings and a Funeral.
Commenting on the upcoming awards, Yvonne Adam, Marketing Director at Young’s Seafood Limited said: “Our mission is to inspire people to enjoy fish now and for generations to come and we are over the moon that Young’s Seafood is being recognised in this way. From launching new products to the renovation of our core products, and from growing our Power Brands to launching new digital channels, this work is all about getting people excited about cooking with fish. We hope more and more people will get inspired to try making something new with fish.”
Pete Ward, Chief Executive of Young’s Seafood Limited, added: “We’re very pleased and proud to be nominated for this prestigious award. As the number one business in frozen and chilled fish, and the only seafood business to have made it to the finals for this award, we want to always be at the forefront of the latest innovation in New Product Development, marketing, advertising and digital.”
Young’s Seafood Limited and their Design Agency Springetts have already been recognised by the renowned Design Business Association (DBA), with a Bronze Award for the Masterbrand Relaunch, at the annual Design Effectiveness Awards. The brand’s work has also been recognised through Young’s being the only fish company to be named a finalist for the Campaign of the Year Award at this year’s CIM Marketing Excellence Awards, as well as Young’s being named by industry magazine, the Grocer, as the UK’s most sociable frozen brand. Since re-launching Young’s Seafood’s digital strategy, the brand’s social media campaigns have so far reached over 3.5million people, resulting in over 28,000 likes on Facebook.
See the finalists here: http://www.thegrocergoldawards.co.uk/page/2016_finalists.html
