Young’s Gastro, one of Young’s Seafood’s power brands, is now the UK’s 6th fastest growing FMCG brand. Worth over £57m, Gastro has grown 31% in the last year. Gastro is the number one brand in premium fish, now twice the size of its nearest competitor, with its proposition of delivering restaurant quality fish clearly resonating with shoppers who are looking for quality and inspiration from the frozen aisle. Proven to draw in new shoppers to the category, Gastro is one of the biggest success stories for frozen fish, and has one of the strongest repeat rates in the category. Building on this achievement, Young’s is introducing irresistible innovation for Autumn 2016:
- Gastro Smoked Haddock Arancini Style Mini Fishcakes with a Rocket, Basil & Parmesan Dip (280g, £3 RSP)
- Gastro Salmon, Red Pepper & Mozzarella Mini Fishcakes with a Herby Crème Fraiche Dip (280g, £3 RSP)
- Gastro Spicy Salmon & Black Bean Mini Fishcakes with a Chipotle Chilli Salsa (280g, £3 RSP)
- Gastro 10 Tempura Battered Chunky Cod Fish Fingers (400g, £3.00 RSP)
Perfect for starters, lunch, sharing and tapas, our new mini fishcakes, are set to inspire people to enjoy fish outside of the main evening meal to further drive category growth. The innovative packaging format of tray and sleeve takes cues from the chilled aisle, enabling shoppers to see the products in store, and each variant comes with a perfectly paired dip, further enhancing the restaurant cues of the range
The ultimate chunky Cod fish fingers are wrapped in the Gastro signature, best-selling, tempura batter – with larger portion sizes set to appeal to adults and older families who enjoy this gastro-pub favourite.
Yvonne Adam, Marketing Director at Young’s Seafood Limited, said: “Gastro is the nation’s favourite premium brand in frozen fish, and building on this success, our latest inspiration is straight from restaurant menus. Tapas is trending in UK restaurants and our mini fishcakes are an ideal choice for making tapas at home, or for sharing, entertaining or as starters. We want to inspire people to love fish now and for generations to come and our latest Gastro recipes will create even more opportunities and occasions for people to enjoy fish at home.”
Gastro Mini Fishcakes will be available in ASDA and Gastro Tempura Battered Chunky Cod Fish Fingers will be available from ASDA and Tesco from Autumn 2016.
Young’s Seafood was shortlisted for the Brand of the Year Award at the 2016 Grocer Gold Awards following a master-brand re-launch, TV and multi-channel advertising campaign. Young’s Seafood is set to launch new campaigns and more innovation soon.