This week we’re expanding our best-selling Chip Shop range with Chip Shop Lighter, bringing shoppers the great taste of the Nation’s favourite battered fish, now with 45% less saturated fat.
The all new lighter recipe battered cod and haddock fillets will appeal to a more health-conscious shopper and bring incremental growth to the category by breaking down key barriers to entry.
After many months of development and research, we’re excited to bring this product to the market. Chip Shop is one of the most loved frozen ranges in Britain and we want to make sure everyone can enjoy the great taste of these products.
Saturated fat is a big concern for many, so our Chip Shop Lighter range allows more consumers to enjoy a delicious battered fish fillet, without worrying about the fat content.
This launch is part of our wider investment to reach new audiences, following on from our Masters of Fish launch, and is a great demonstration of the momentum we are driving in the industry.
The new products hit the shelves in Tesco, Asda and Waitrose in March.