Young’s Seafood Limited is making one lucky woman’s holiday dreams come true with their innovative Chip Shop social media campaign. The campaign reached over 1million people on social media and saw people posting photos of how they like to enjoy their fish and chips, on Facebook, for the chance to win a Haven holiday. People from all over the country entered the competition – from Essex to Sheffield and from the Isle of White to Grimsby – showcasing how they like to enjoy their Chip Shop dinners, whether it’s with mushy peas or tomato sauce.
Deborah Foster, from Bournemouth, has won first prize in the competition, and will enjoy a summer holiday voucher to the value of £1,000 allowing her to stay at one of Haven’s 36 parks across the beautiful UK coastline and partake in many of their family friendly activities.
Yvonne Adam, Marketing Director for Young’s Seafood, said: “It’s great to see so many people sharing their love of fish and chips, a dish which is still in the heart of the nation. I’m glad we’ve reached so many people with this innovative digital campaign and that we’ll make our winner’s holiday dreams come true. We’re constantly looking for ways to innovate, whether that’s through our digital strategy or by bringing new product development, more choice and new fish dishes to supermarkets across the UK. Recreating the delicious authentic taste of fish and chips at home has never been easier or healthier with the Young’s Chip Shop range. At just 2.3% saturated fat and 243 calories per portion you can enjoy the irresistible and authentic taste of your favourite takeaway at home.”
The competition came as Young’s Seafood revealed research showing that the nation’s love of fish and chips is alive and well, with a quarter of us naming it as our favourite takeaway and 37% celebrating the British favourite by creating healthy versions at home.
This innovative competition follows the re-launch of Young’s master-brand with a new multi-channel advertising campaign, website and digital strategy in 2015, with social media campaigns so far reaching over 3.5million people and resulting in over 28,000 likes on Facebook. The brand’s work in this area has been recognised through Young’s being the only fish company to be named a finalist for the Campaign of the Year Award at this year’s CIM Marketing Excellence Awards, as well as Young’s being named by industry magazine, the Grocer, as the UK’s most sociable frozen brand.
Young’s Seafood’s Chip Shop range, promoted through this social media campaign, has been the nation’s favourite brand of battered fish for over 30 years. Made with responsibly sourced fish and unique and great tasting crispy bubbly batter, the range brings home the authentic taste of the fish and chip shop.