Sofina Foods has announced the appointment of Ash Amirahmadi as its new Chief Executive Officer, Sofina Foods Europe commencing 8th August 2023.

Ash joins Sofina Foods Europe from Arla UK, the UK’s biggest dairy cooperative, where he has been Managing Director since 2018.

He takes over from Michael Latifi, who has been CEO for Sofina Foods Europe since 2021. He remains the Founder, Chairman and Chief Executive Officer of the Sofina Foods group.

Ash is a leading figure in the UK’s food, drink and farming sectors and is the current Chair of the boards of both Dairy UK and the IGD. Ash was awarded an OBE for services to the dairy industry in the 2023 New Year’s Honours.

Sofina Foods Europe, a subsidiary of Sofina Foods Inc., is one of Europe’s leading manufacturers of primary and further processed protein products for both retail and foodservice customers via its Karro, Young’s Seafood and Greenland Seafood subsidiaries and has operations across the UK, Ireland, France and Germany.

Commenting on the announcement, Michael Latifi said “We are delighted to welcome Ash to the Sofina family. I am confident that Ash’s deep experience and reputation within the grocery and farming sectors will help us deliver ongoing success across our European operations and demonstrate our continued commitment to quality and innovation.

“Ash joins us at an important time for the industry. He will help Sofina Foods Europe lead the way in developing a more sustainable supply chain, capable of producing great-tasting, affordable and high-quality products for consumers and greatly contribute to our vision”

Ash Amirahmadi said “I am delighted to be joining Sofina Foods and relishing the opportunity to work with Michael Latifi and the Sofina Foods Europe team to build on their significant progress in transforming the business towards category leadership.

“Sofina Foods has a track record of working in partnership with its customers and suppliers, developing sustainable and resilient supply chains, investing in its people, adding value to categories, and long-term commitment to social responsibility across multiple stakeholders. My experience in the UK grocery sector mirrors these values and therefore I am honoured to lead Sofina Foods Europe on the journey ahead.
We are operating in a complex and challenging global market. I am humble and respectful of the task ahead and committed to playing my part, together with the Sofina family, to transform the food system.”