Young’s Seafood, the UK’s leading fish and seafood company, is launching two new products to its bestselling Gastro range as the number one brand in premium fish continues to see significant sales growth.
The new Gastro Tempura Battered Roast Garlic and Herb Sole Fillets and the Gastro Signature Breaded Sweet Chilli Fish Fillets will launch into Iceland in June and have been designed to appeal to consumers seeking affordable, tasty dishes they can enjoy at home while retaining the feel-good factor of eating out.
The launches come after a significant period of growth for the Gastro brand, with sales up 20.8% in the past 12 weeks to £19m and annual sales sitting at £78.1m, a growth of 9.1% over the past year.
Following the successful introduction of the Sole species into the Gastro range with the launch of its Sicilian Lemon Pepper Sole Fillets in 2022, Young’s has launched a second Sole product into the range with its new Tempura Battered Roast Garlic and Herb Sole Fillets.
Introducing a new and distinctive flavour profile and served in a light and perfectly crisp Tempura-style batter, the fillets offer shoppers a different species alternative to traditional Cod and Haddock, providing inspiration for those looking for mid-week ‘dinner for tonight’ options and weekend meal occasions.
Young’s Gastro Tempura Battered Roast Garlic and Herb Sole Fillets come in a 280g pack. Serves two. Available in Iceland from 12th June. RRP: £4.50
Young’s is also launching its Gastro Signature Breaded Sweet Chilli Fish Fillets this month. The zingy sweet chilli perfectly complements fish and is an ideal option for adding excitement to a mid-week meal when served alongside a crunchy Asian salad or noodles, making it an appealing choice for younger consumers and those seeking new and exciting flavour options.
Young’s Gastro Signature Breaded Sweet Chilli Fish Fillets come in a 270g pack. Serves two. Available in Iceland from 12th June. RRP: £4.50
Julian Fletcher, Marketing Director at Young’s Seafood, said: “Whilst we are seeing shoppers moving spend from out of home to in home due to the cost of living, many consumers still want to retain the feel-good factor of eating out. Premium frozen fish is perfectly placed to cater for these needs, and we’re seeing this trend reflected in the growth of our Gastro brand, which has welcomed 500,000 new shoppers over the past year as shoppers seek out delicious, new fish options that can add excitement to mid-week dinners and weekend meal occasions alike.
“Young’s Gastro has been the number one brand in premium frozen fish for over ten years and the introduction of our new Tempura Battered Roast Garlic and Herb Sole Fillets and our Sweet Chilli Fish Fillets to the Young’s range continues our commitment to offer tasty, premium fish options that can satisfy consumer’s cravings for restaurant quality dishes at home.”
