Young’s Seafood, the UK’s leading fish and seafood company, is building on the success of its bestselling premium Gastro range this month with the launch of two new products – Scottish Mussels in Creamy Garlic and White Wine Sauce and Creamy Garlic Topped Cod Fillets.
Both products have been designed to appeal to shoppers looking for affordable, restaurant quality meals they can enjoy at home, at a time when 57% of customers are cutting back on eating out due to the cost of living. [1]
Rolling into Iceland this month, the new Scottish Mussels are rope-grown and served in a deliciously creamy sauce packed full of garlic and white wine – perfect when served as a main course alongside crusty bread for an at home date night. The new recipe, which is the first shellfish product in the Gastro range, is microwaveable in just seven minutes, making it ideal for consumers looking to cut back on their oven usage due to rising energy costs.
Young’s Gastro Scottish Mussels in a Creamy Garlic & White Wine Sauce come in a 450g pack. Serves two. Available in Iceland this month. RRP: £4.00
Designed for consumers seeking new flavours for informal dining occasions at home, the new Young’s Gastro Garlic Topped Cod Fillets will launch in Tesco this month. Topped with a parmesan, mozzarella and chive breadcrumb crust, the cod fillets are served with a fragrant cream and garlic sauce, making them the perfect centrepiece for a restaurant-style meal at home.
Young’s Gastro Creamy Garlic Topped Cod Fillets come in a 350g pack in two 175g servings. Available in Tesco this month. RRP: £4.00
Young’s has also built on the success of its existing Gastro products with a new listing in Sainsbury’s for its Gastro Atlantic Salmon Puff Pastry Parcels. Topped with a creamy spinach and mature cheddar sauce, the recipe was developed to offer consumers a popular fish species in a new format and makes the perfect indulgent treat in the run up to Christmas.
Young’s Gastro Puff Pastry Parcels Atlantic Salmon with Creamy Spinach & Mature Cheddar Sauce come in a 400g pack in two 200 servings. RRP: £4.00. Available in Sainsbury’s this month.
The new product launches and listings follow a period of significant growth for the Young’s Gastro brand, which saw sales up 17% vs August 2019, growing to £72.5 million [2], with the brand welcoming over 916,000 new shoppers.
Paul Craft, Chief Commercial Officer for Young’s owner, Sofina Europe, said: “As consumers increasingly seek products that can recreate a dine out experience at home, we have looked to build on our position as the number one brand in premium fish by developing an expanded range that offers even more restaurant-style flavours at affordable prices.
“The introduction of our new Scottish Mussels and Garlic Topped Cod Fillets recipes to the Gastro range means we can offer consumers more choices to achieve that restaurant experience at home, at a time when many are having to cut back on the amount they dine out.”
[1] Kantar – 52w/e August 2022
[2] In the 52 weeks to 7th August 2022
