Young’s Seafood, the UK’s leading fish and seafood company is celebrating success for its Gastro brand, after reporting an overall worth of £76.3m1 in the last 12 months.
In the last two years Gastro has grown by 18.3%, outperforming the total frozen fish market which grew by 15.5% over the same period, and it has maintained that performance in 52 weeks to Oct 20212.
The leading premium frozen fish brand for over 10 years, Gastro provides consumers with restaurant-quality fish, targeting customers who are looking to create an eating out experience in the comfort of their own home.
The brand’s significant growth contributed to Young’s overall increase of 8.1% across the last 52-week period3, seeing it rise by eight positions from the previous year to 35th in the nation’s biggest grocery brands.
The Gastro range, including Wholetail Scampi and Lightly Dusted Sea Salt & Cracked Black Pepper Basa Fillets, inspires consumers to create delicious fish meals across the week, and has welcomed 700,0004 incremental shoppers across a two-year period.
But as well as attracting new shoppers with tasty, restaurant-quality products, Young’s Gastro has also seen a high percentage of repeat shoppers loyal to the brand and consumers trading up their product choices. Across a 12-month period, 53.2% of shoppers continued to add it to their baskets, up from 51.7% from the from the previous year4.
Commenting on the growth, Gareth Roberts, head of category management at Young’s Seafood, said: “Gastro is one of our category leading brands, so it’s fantastic to see strong growth over the last 12 months.”
“In particular, new product development throughout the year has helped contribute to the brand’s success. For example, the launch of our Tempura Battered Chunky Alaska Pollock Fish Fingers earlier this year has resulted in an increase of 25.6% for Gastro fish finger sales, with a total of £5.2m in the last year alone1.
“We’re always looking for ways we can attract new shoppers and keep our existing customers excited about fish and we hope to do so with the launch of new, innovative and great tasting products that respond to consumer needs. Our new products will introduce new species to the range and includes Lightly Dusted Sicilian Lemon and Black Pepper Sole Fillets and Salmon Puff Pastry Parcels with Creamy Spinach & Cheddar Sauce. The new products will be available in Iceland from January 2022.”