Looking after the environment

Protecting our seas has always been important to us.

We’re now involved in solving wider issues like the sustainable sourcing of non-seafood ingredients and the use of plastic.

By 2020, we promise to reduce the use of plastic in our packaging by 10%. And in the future, we’ll aim for 95% of our packaging to be widely recyclable! Without a healthy environment, we don’t have a product, so we’re going to work harder than most to keep it safe and sustainable.

We’re working hard to find innovative ways to reduce environmental impact at every stage of our business and try to give something back for everything we take out.

By 2025, we aim to:

waste by


Reduce carbon emissions by


Reduce water
use by


Have 95% of our packaging recyclable