Grimsby, U.K. – March 2025: Young’s Chip Shop, the No.1 in frozen battered fish is launching its new Extra Large Haddock fillets as it continues to target consumers looking to replicate their favourite takeaways at home. The Chip Shop brand’s existing Extra Large range, which includes Extra Large Cod, is worth £11.7m, growing 17.9%, and…

Grimsby, U.K. – March 2025: Young’s, Britain’s leading seafood brand, is expanding its core range with the launch of two flavour-packed breaded frozen fish products, as it looks to reinvigorate and drive growth in the breaded fish category. The breaded fish category has been in decline over the past year, with value down 11.6% and…

Grimsby, U.K. – September 2024: Young’s Chip Shop, the no.1 in frozen battered fish, is launching its new Jumbo Cod Special to appeal to consumers wanting the genuine takeaway experience of the local chippy at home. Replicating the jumbo size portions of the fish and chip shop, the new mammoth Atlantic cod fillets have been…

Grimsby, UK – August 2024: Young’s, Britain’s leading seafood brand, is building on the success of its Taste of Asia range with the launch of three products inspired by Indian cuisine. Taste of India is being introduced under Young’s ‘restaurant inspired’ Gastro brand and includes three new products: Masala – Garam Masala, Chilli & Coriander…

International Women’s Day (IWD) is celebrated each year on the 8th of March to champion women and act as a call to action for equality.  Young’s Seafood was founded in 1805 by a woman named Elizabeth Young, who sold shrimp from her hat along the banks of the river Thames. Over the years the business…

Sofina Europe, owners of Young’s Seafood and the Karro Food Group, has announced the appointment of Einar Olgeirsson as its new head of group packaging development. Einar, a Grimsby local, started with Young’s Seafood 18 years ago in a temporary administrative support role at Ross House, eventually becoming an assistant packaging technologist and working his…

Young’s Seafood, the UK’s leading fish and seafood company, has announced that it will be supporting the preservation and restoration of a historic fishing vessel originally commissioned for the Young’s family nearly 100 years ago. The Saxonia, which is currently birthed in Pinmill in Suffolk and registered in Leigh-on-Sea, was commissioned by the late William…

Young’s Seafood, the UK’s leading fish and seafood company, has expanded its bestselling premium range with the launch of its Gastro Extra Large Battered Fish Fillets. Designed to replicate the generous portions of gastropub fish and chips, the new super-sized battered fillets have been launched in response to shoppers looking for affordable restaurant style products…

Young’s Seafood has announced that its major advertising campaign, Masters of Fish, will return to screens in January, following successful campaigns in 2020 and 2021. Masters of Fish showcases the UK’s largest seafood specialist’s 200 years of expertise to inspire people to cook and enjoy fish more often. The advertising campaign, which launches on 3rd…

Young’s Seafood has introduced an all-new product to its chilled range with the launch of its fresh and zingy ‘Red Thai Infused Salmon’. Launched in Asda the salmon comes in a tasty Thai marinade infused with flavours of garlic, paprika, chilli, coconut milk, lemongrass, coriander and parsley. The 220g pack contains two boneless fillets which…