Welcome to Young's Press Office

You'll find all the latest news and updates from Young's Seafood, including new product release,
corporate announcements and industry insights.

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For new, media, trade and corporate enquiries please contact
Aberfield on youngs@aberfield.com or 0113 880 0444

Young’s launch major brand refresh and new best-ever fish finger

Young’s Seafood, the UK’s leading fish and seafood company, has announced its biggest brand refresh in over 20 years, including a new logo featuring its founder Elizabeth Young. Demonstrating its more than 200 years history, the new look brings to life the true story of Elizabeth Young and her family, who first started selling whitebait…

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Young’s launch all new ‘Lighter’ Chip Shop range

This week we’re expanding our best-selling Chip Shop range with Chip Shop Lighter, bringing shoppers the great taste of the Nation’s favourite battered fish, now with 45% less saturated fat. Health-conscious The all new lighter recipe battered cod and haddock fillets will appeal to a more health-conscious shopper and bring incremental growth to the category…

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Young’s Seafood overhauls core pack design to bring in younger, socially aware audience

Today, we launch our all new, fresh, packaging design across our £62 million core range of products. This redesign represents further investment into the Young’s brand for 2020, following the successful launch of our multi-million pound ‘Masters of Fish’ advertising campaign. The new design will be rolled out across our iconic ranges, including; Scampi, Simply…

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Young’s Gastro Inspiring Category Growth Through New Ways To Enjoy Fish

Young’s Gastro, one of Young’s Seafood’s power brands, is now the UK’s 6th fastest growing FMCG brand. Worth over £57m, Gastro has grown 31% in the last year. Gastro is the number one brand in premium fish, now twice the size of its nearest competitor, with its proposition of delivering restaurant quality fish clearly resonating…

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Celebrating the 70th Anniversary of Young’s Scampi, Britain’s Favourite Scampi

Young’s has been proudly serving Britain’s favourite scampi for 70 years and is today (15 June 2016) marking this anniversary with a party at Young’s scampi factory in Annan, Scotland. Young’s is also launching special commemorative scampi packaging, celebrating 70 years of scampi, emblazoned on the front and an innovative digital and consumer PR campaign…

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Malcolm’s Cat Café

Young’s Seafood today announces that it is set to open a fine dining seafood restaurant in Grimsby – exclusively for cats. It’s no secret that Brits love their cats, there are 7.9million kept as pets in the UK, so Young’s has decided to widen the net from its range of fish dishes for humans to…

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