Young’s Seafood, the UK’s leading fish and seafood company, has announced its biggest brand refresh in over 20 years, including a new logo featuring its founder Elizabeth Young. Demonstrating its more than 200 years history, the new look brings to life the true story of Elizabeth Young and her family, who first started selling whitebait…Read more
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Young’s Seafood has launched The Young’s Kitchen with the aim of inspiring the nation with more ways to enjoy fish more often and by demonstrating just how easy it is to serve up at home. Providing quick and easy recipes, ingredient swaps and hacks, The Young’s Kitchen will provide inspiration for fresh, healthy and great-tasting…Read more
This week we’re expanding our best-selling Chip Shop range with Chip Shop Lighter, bringing shoppers the great taste of the Nation’s favourite battered fish, now with 45% less saturated fat. Health-conscious The all new lighter recipe battered cod and haddock fillets will appeal to a more health-conscious shopper and bring incremental growth to the category…Read more
Today, we launch our all new, fresh, packaging design across our £62 million core range of products. This redesign represents further investment into the Young’s brand for 2020, following the successful launch of our multi-million pound ‘Masters of Fish’ advertising campaign. The new design will be rolled out across our iconic ranges, including; Scampi, Simply…Read more
Young’s Gastro, one of Young’s Seafood’s power brands, is now the UK’s 6th fastest growing FMCG brand. Worth over £57m, Gastro has grown 31% in the last year. Gastro is the number one brand in premium fish, now twice the size of its nearest competitor, with its proposition of delivering restaurant quality fish clearly resonating…Read more
Young’s has been proudly serving Britain’s favourite scampi for 70 years and is today (15 June 2016) marking this anniversary with a party at Young’s scampi factory in Annan, Scotland. Young’s is also launching special commemorative scampi packaging, celebrating 70 years of scampi, emblazoned on the front and an innovative digital and consumer PR campaign…Read more
Young’s Seafood Limited is making one lucky woman’s holiday dreams come true with their innovative Chip Shop social media campaign. The campaign reached over 1million people on social media and saw people posting photos of how they like to enjoy their fish and chips, on Facebook, for the chance to win a Haven holiday. People…Read more
Young’s Seafood today announces that it is set to open a fine dining seafood restaurant in Grimsby – exclusively for cats. It’s no secret that Brits love their cats, there are 7.9million kept as pets in the UK, so Young’s has decided to widen the net from its range of fish dishes for humans to…Read more
A survey has found that it’s the traditional favourites that win out when consumers plate up their Fish and Chips. Young’s Seafood, a leading provider of fish dishes including Chip Shop – the Nation’s favourite brand of battered fish – conducted a survey through an online competition to find out what makes up the Nation’s…Read more
Today (16th March) the Young’s Seafood Cat, Malcolm is back on our screens in a brand new advert (https://www.youtube.com/watch?v=8-te_IMYHOc) that sees him longing for the delicious Young’s Chip Shop fish fillets that his family enjoys for dinner. And he’s not the only one who loves Young’s fish! As the Chip Shop Brand turns 30 this year,…Read more