Welcome to Young's Press Office

You'll find all the latest news and updates from Young's Seafood, including new product release,
corporate announcements and industry insights.

Want to know more?

For new, media, trade and corporate enquiries please contact
Aberfield on youngs@aberfield.com or 0113 880 0444

Young’s celebrates women in seafood this International Women’s Day

International Women’s Day (IWD) is celebrated each year on the 8th of March to champion women and act as a call to action for equality.  Young’s Seafood was founded in 1805 by a woman named Elizabeth Young, who sold shrimp from her hat along the banks of the river Thames. Over the years the business…

Read more

Sofina Foods appoints new Head of Group Packaging Development

Sofina Europe, owners of Young’s Seafood and the Karro Food Group, has announced the appointment of Einar Olgeirsson as its new head of group packaging development. Einar, a Grimsby local, started with Young’s Seafood 18 years ago in a temporary administrative support role at Ross House, eventually becoming an assistant packaging technologist and working his…

Read more

Young’s launches Gastro pub-style battered fish as consumers seek affordable dine-out style dining at home

Young’s Seafood, the UK’s leading fish and seafood company, has expanded its bestselling premium range with the launch of its Gastro Extra Large Battered Fish Fillets. Designed to replicate the generous portions of gastropub fish and chips, the new super-sized battered fillets have been launched in response to shoppers looking for affordable restaurant style products…

Read more

Young’s is back with a splash with its latest campaign

Young’s Seafood has announced that its major advertising campaign, Masters of Fish, will return to screens in January, following successful campaigns in 2020 and 2021. Masters of Fish showcases the UK’s largest seafood specialist’s 200 years of expertise to inspire people to cook and enjoy fish more often. The advertising campaign, which launches on 3rd…

Read more

Young’s Seafood launches Red Thai Infused Salmon

Young’s Seafood has introduced an all-new product to its chilled range with the launch of its fresh and zingy ‘Red Thai Infused Salmon’. Launched in Asda the salmon comes in a tasty Thai marinade infused with flavours of garlic, paprika, chilli, coconut milk, lemongrass, coriander and parsley. The 220g pack contains two boneless fillets which…

Read more

Young’s Seafood launches new Fish Fillet Strips to mix up mealtimes

Young’s Seafood is helping consumers mix up mealtimes with the launch of their convenient, fun, and flavoursome Fish Fillet Strips. Available in three delicious flavours, Southern Fried, Crispy Battered and Salt and Vinegar, the 450g Basa product is ideal for livening up lunch times as its flexible format means it can be enjoyed on its…

Read more

Young’s Seafood develops recipe for success with its Gastro Bakes

Young’s Seafood has scored a double win for its growing Gastro Bakes brand after gaining significant new listings and securing major funding from the Association of Genuine Alaska Pollock Producers (GAPP). The two pack 340g Mediterranean Tomato and Cheese & Leek Gastro Bakes using 100% Wild Alaska Pollock will now be stocked by Iceland, the…

Read more

Young’s Seafood celebrates hitting 2020 packaging reduction targets early

Young’s Seafood is celebrating a major milestone in reducing its environmental impact and promoting sustainable business practices as it has met all its 2020 targets for packaging reduction ahead of deadline at the end of the year. In 2018 Young’s committed to significant cuts in its use of paper packaging and reducing plastic packaging by…

Read more