Sofina Europe, owners of Young’s Seafood and the Karro Food Group, has announced the appointment of Einar Olgeirsson as its new head of group packaging development. Einar, a Grimsby local, started with Young’s Seafood 18 years ago in a temporary administrative support role at Ross House, eventually becoming an assistant packaging technologist and working his…

Young’s Seafood, the UK’s leading fish and seafood company, has announced that it will be supporting the preservation and restoration of a historic fishing vessel originally commissioned for the Young’s family nearly 100 years ago. The Saxonia, which is currently birthed in Pinmill in Suffolk and registered in Leigh-on-Sea, was commissioned by the late William…

Young’s Seafood, the UK’s leading fish and seafood company, has expanded its bestselling premium range with the launch of its Gastro Extra Large Battered Fish Fillets. Designed to replicate the generous portions of gastropub fish and chips, the new super-sized battered fillets have been launched in response to shoppers looking for affordable restaurant style products…

Young’s Seafood has announced that its major advertising campaign, Masters of Fish, will return to screens in January, following successful campaigns in 2020 and 2021. Masters of Fish showcases the UK’s largest seafood specialist’s 200 years of expertise to inspire people to cook and enjoy fish more often. The advertising campaign, which launches on 3rd…

Young’s Seafood has introduced an all-new product to its chilled range with the launch of its fresh and zingy ‘Red Thai Infused Salmon’. Launched in Asda the salmon comes in a tasty Thai marinade infused with flavours of garlic, paprika, chilli, coconut milk, lemongrass, coriander and parsley. The 220g pack contains two boneless fillets which…

Young’s Seafood has teamed up with children’s food brand Annabel Karmel MBE to create fish-based frozen kid’s meals, including a Cheesy Fish Pie and Fish and Chip Shapes. Designed for children under the age of five, it’s hoped the delicious and healthy meals will help to inspire the next generation to love fish while supporting…

Young’s Seafood is helping consumers mix up mealtimes with the launch of their convenient, fun, and flavoursome Fish Fillet Strips. Available in three delicious flavours, Southern Fried, Crispy Battered and Salt and Vinegar, the 450g Basa product is ideal for livening up lunch times as its flexible format means it can be enjoyed on its…

Young’s Seafood has scored a double win for its growing Gastro Bakes brand after gaining significant new listings and securing major funding from the Association of Genuine Alaska Pollock Producers (GAPP). The two pack 340g Mediterranean Tomato and Cheese & Leek Gastro Bakes using 100% Wild Alaska Pollock will now be stocked by Iceland, the…

Young’s Seafood is celebrating a major milestone in reducing its environmental impact and promoting sustainable business practices as it has met all its 2020 targets for packaging reduction ahead of deadline at the end of the year. In 2018 Young’s committed to significant cuts in its use of paper packaging and reducing plastic packaging by…

Young’s Seafood, the UK’s leading fish and seafood company, has announced that it has renewed its sponsorship of Grimsby Town Football Club for the 20/21 season. This continued commitment marks one of the longest standing corporate sponsorships in British football, as this will be Young’s 17th consecutive year as the Mariners main shirt sponsor. Announced…